While coding for web allows for experimentation and bold ideas, email design is often seen as it’s own beast. The coding is often less forgiving and so this should be considered when creating email templates. This is not to say that emails can not look striking.
Since starting my digital design journey I have worked on email campaigns for Interflora, its portfolio brands and my most recently Global Distribution. Each brand is different and has its own guidelines to follow .Below are some examples to show the distinct difference between the brands worked on.